There as been a previous post on Karachi Metblogs, about the digital boards located on Metropole. I noticed another digital board near the JPMC chawrangi
One... Two... Three more... and Karachi would look like this...
This is New York Time Square! The city that never sleeps - The life that never stops.
Same is said for Karachi! The city that never sleeps! The life that never stops. Imagine this image to be of our own city center, Regal Market - Saddar! :)
The digital outdoor advertising is now taking its first steps onto the roads of Karachi. I think, only if the new technology is put to use the smart way, it can go a long way into the future. This could be the future of Karachi in the next few years. If not these few boards in town might end up like the one Hassan Square (Picture N/A yet) I remember sometime back in 1993-1996 the huge TV displaying the adds and all sort of different stuff on the large screen in color! It was quite a pride for Karachi to have that in place. Unfortunately the people here found it too hard to be maintained, and you can now see the dead body still standing there, still not put to any useful purpose.
As far as I can see, these hoardings might be a replacement to the current outdoor advertising system in Karachi. But making debate on the advertising system in Karachi, can trigger a never ending thread of comments and thoughts. So I may highlight the key points while keeping the other factors ideal...
One small hoarding costs hundreds of thousands to set in place for a couple of months. Imagine if the same placeholder displays 10 adds in 10 minutes and one add cost a thousand rupees (hypothetically).... so, in 10 minutes the board can generate 10,000 rupees. This strategy of outdoor advertising can be a very successful business.
Other than the business point of view, it can also be used for several other purposes. During traffic jams it could be a source for entertainment, news, cricket matches, special notices, breaking news etc, all can make their way onto the roads of Karachi in no time. TV channels can be broadcasted on the roads and a hell lot more if you imagine.
Besides that there is also a darker side to this, the electric supply in the city, the 'charsi' awam, the politics, the burning down of every shinny building, glasses, the chaos, the wrong censor-ships tactics, all leads us to think and not think about the reformations and the new developments in our city, simultaneously.
One... Two... Three more... and Karachi would look like this...
This is New York Time Square! The city that never sleeps - The life that never stops.
Same is said for Karachi! The city that never sleeps! The life that never stops. Imagine this image to be of our own city center, Regal Market - Saddar! :)
The digital outdoor advertising is now taking its first steps onto the roads of Karachi. I think, only if the new technology is put to use the smart way, it can go a long way into the future. This could be the future of Karachi in the next few years. If not these few boards in town might end up like the one Hassan Square (Picture N/A yet) I remember sometime back in 1993-1996 the huge TV displaying the adds and all sort of different stuff on the large screen in color! It was quite a pride for Karachi to have that in place. Unfortunately the people here found it too hard to be maintained, and you can now see the dead body still standing there, still not put to any useful purpose.
As far as I can see, these hoardings might be a replacement to the current outdoor advertising system in Karachi. But making debate on the advertising system in Karachi, can trigger a never ending thread of comments and thoughts. So I may highlight the key points while keeping the other factors ideal...
One small hoarding costs hundreds of thousands to set in place for a couple of months. Imagine if the same placeholder displays 10 adds in 10 minutes and one add cost a thousand rupees (hypothetically).... so, in 10 minutes the board can generate 10,000 rupees. This strategy of outdoor advertising can be a very successful business.
Other than the business point of view, it can also be used for several other purposes. During traffic jams it could be a source for entertainment, news, cricket matches, special notices, breaking news etc, all can make their way onto the roads of Karachi in no time. TV channels can be broadcasted on the roads and a hell lot more if you imagine.
Besides that there is also a darker side to this, the electric supply in the city, the 'charsi' awam, the politics, the burning down of every shinny building, glasses, the chaos, the wrong censor-ships tactics, all leads us to think and not think about the reformations and the new developments in our city, simultaneously.
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